About Mark

My entirely career has been marketing-focused. I find incredible fulfillment in combining right-brained creativity with left-brained analysis, mixing those into a beautiful tapestry of plans and tactics that drive results for businesses.

For nearly 8 years, I worked for marketing agencies, managing marketing projects and client accounts. This provided experience into the entire breadth of marketing projects and tactics, from full campaign planning to managing digital content, print materials, photo/video, copywriting, etc. This also allowed me many industry touch points like health care, entertainment, food & beverage, and manufacturing, among others.

When I realized that agency projects were typically more surface-level and that clients weren’t as willing to go as deep as I wanted, I transitioned to an in-house marketing role where I could immerse myself into the process of marketing optimization. Being able to connect the dots and see the long-term, business-altering effects of productive marketing strategies, it is here I found a deeper and more profound sense of career fulfillment. It is also here that I found a passion for product marketing.

For more than 6 years I’ve now worked in the aftermarket automotive sector as a marketing manager for a niche performance manufacturer. During my tenure I have completely overhauled marketing efforts. Some of my key highlights are listed below.

• Revitalized brand and marketing communications to accurately reflect high product performance and industry leadership
• Reduced & restructured marketing spending while improving
  campaign performances across multiple mediums
• Diversified revenue streams and supplemented lost B2B revenue
  by growing under-served, niche consumer markets
• Led product category [pumps] overhaul with new customization
  structure and new global SKU system leading to improved value-
  added pricing structure and large eCommerce SEO gains
• Proactively contributed value-added sales & marketing perspective
  to other key areas: strategic business planning, R&D, technical
  new product development, ERP implementation, QMS
  implementation and ISO 9001 certification
• Key areas of marketing contribution: strategy, brand messaging,
  website development/maintenance, digital campaign
  management, customer support, distribution network
  management, social media, graphic design for print and digital,
  print collateral, event strategy and planning, photography

Mammut allows me to share my expertise and passion for marketing with a select group of clients that are in need of a fresh set of eyes and a dose of fuel on their marketing programs. I value close relationships built on trust, communication and transparency. This allows me to go deeper into a client’s business to ultimately provide better marketing support.

If this resonates with you and you would like to have a conversation, please use the contact form to reach out.